Campaign

In the course of 2010, the Mushroom Promotion Foundation (MPF) will roll out a long-term communications and advertising program in the Netherlands, Germany, France, Spain, Belgium, and possibly other markets. The launch of this website in various countries is an important step in 2010. The aim is to increase knowledge about nutritional and health aspects of mushrooms, and inspiring and motivating end users (consumers) to increase consumption. The website plays a central role in these communications. Other activities include participation in cooking and food programs on TV, attending consumer fairs, and conducting advertising campaigns. For journalists and health experts, we point out publications and reports that demonstrate the special relation between the eating mushrooms and health.

Mushroom Promotion Foundation
The Mushroom Promotion Foundation is an initiative of the mushroom sector in the Netherlands, Belgium, France, and Spain. Affiliated with the foundation are many companies and trade organizations from companies active in all aspects of the supply chain, composting companies, farmers, and processing companies. The overall objective of MPF is to increase consumption by transfer of knowledge and promotion.